StarHub

StarHub Ltd. (SGX: CC3) is a leading Singaporean telecommunications and digital services provider, offering a wide range of solutions across mobile, broadband, pay TV, enterprise ICT, and cybersecurity. Headquartered at Marina View, StarHub serves millions of consumers and businesses nationwide and operates as one of the three major telecom operators in Singapore, alongside Singtel and M1.

With its vision to become a sustainable digital leader, StarHub is at the forefront of 5G innovation, digital transformation, and green connectivity, shaping how Singapore connects and communicates in the 21st century.

Purpose: “Enabling people and enterprises to thrive in a connected world.”

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Historical Background

• 2000: StarHub launched operations as Singapore’s second full-service telecom provider.
• 2002: Introduced mobile, broadband, and pay TV services.
• 2004: Listed on the Singapore Exchange (SGX: CC3).
• 2010s: Expanded into enterprise ICT and cloud solutions, strengthening its corporate portfolio.
• 2020s: Became one of the first in Southeast Asia to roll out nationwide 5G standalone network and rebranded as a “Sustainability-Driven Digital Company.”

Over two decades, StarHub has grown from a challenger telco to a digital ecosystem leader trusted by millions of Singaporeans.

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Core Business Segments

StarHub operates across three key business pillars, aligned with its Dare+ transformation strategy to become a sustainable digital service provider.

1. Consumer Services

StarHub’s consumer business delivers comprehensive mobile, broadband, and entertainment services.

Key Offerings:

• Mobile: 4G, 5G, and prepaid plans with unlimited data options.
• Broadband: High-speed fiber broadband and mesh Wi-Fi for homes.
• Entertainment: StarHub TV+ platform featuring local and international channels, sports, and on-demand content.
• 5G Nationwide Coverage: Singapore’s fastest and most energy-efficient 5G standalone network.
• Bundled Plans: “HomeHub+” integrates broadband, mobile, and streaming in a single ecosystem.

StarHub’s consumer innovation emphasizes simplicity, flexibility, and sustainability.

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2. Enterprise and Business Solutions

StarHub Enterprise serves government agencies, SMEs, and multinational corporations through cutting-edge technology solutions.

Offerings include:

• 5G and IoT Solutions: Real-time connectivity for smart manufacturing, logistics, and healthcare.
• Cybersecurity: Managed by Ensign InfoSecurity, a StarHub joint venture and one of Asia’s largest pure-play cybersecurity firms.
• Cloud and Data Solutions: Secure hybrid cloud and SD-WAN services.
• Smart City Projects: Supports Singapore’s Smart Nation initiatives, including smart surveillance and energy management.
• Managed Services: End-to-end enterprise networking, unified communications, and cloud security.

This segment reflects StarHub’s evolution from a telco to a digital infrastructure partner for businesses and governments.

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3. Digital, Media, and ICT Services

Through StarHub Digital, the company develops lifestyle, fintech, and digital platform solutions that integrate seamlessly into modern living.

• OTT Services: StarHub TV+ app and collaborations with Netflix, Disney+, and Viu.
• Cloud Gaming: Partnerships with NVIDIA GeForce NOW and global gaming networks.
• Digital Identity and Payments: Mobile wallet and integrated billing features.
• AI and Data Analytics: Customer insights and personalized experiences through AI-driven systems.

StarHub’s approach merges entertainment, fintech, and communications into one converged digital ecosystem.

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5G and Network Leadership

StarHub is a pioneer in 5G technology and sustainable connectivity in Singapore:

• Nationwide 5G Standalone (SA) Network: Achieved over 99% population coverage by 2024.
• Network Speed: Among the fastest globally, with ultra-low latency supporting IoT and smart industries.
• 5G Trials and Use Cases: In autonomous vehicles, port logistics, and AR/VR education.
• Green Network Operations: Implemented energy-efficient base stations and renewable energy sourcing.

StarHub’s 5G infrastructure forms the backbone of Singapore’s digital economy.

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Sustainability and ESG Commitment

StarHub integrates sustainability into its business model, aiming to be Singapore’s greenest telco.

Key ESG Milestones:

1. Net Zero by 2050: Carbon neutrality commitment across operations and supply chain.
2. Renewable Energy: Over 30% of network energy sourced from clean electricity.
3. E-Waste Recycling: “Rethink Hub” and “Recycle+” initiatives for device and SIM card recycling.
4. Digital Inclusion: Partnerships with schools and NGOs to bridge digital gaps.
5. Sustainability Reporting: Adheres to GRI and TCFD standards, with annual ESG reports.

StarHub consistently ranks in the FTSE4Good Index and MSCI ESG Leaders for its environmental stewardship.

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Financial Overview (FY2024)

• Revenue: ~S$2.3 billion
• Net Profit: ~S$170 million
• Market Capitalization: ~S$2.7 billion
• Dividend Yield: ~4.5%
• Credit Rating: A– (S&P) / Stable Outlook

Despite a competitive telecom market, StarHub maintains strong profitability and cash flow through cost optimization and enterprise growth.

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Digital Transformation: Dare+ Strategy

StarHub’s Dare+ transformation roadmap (2022–2026) redefines it as a digital life and enterprise enabler.

Four Pillars of Dare+:

1. Deliver Premium Experiences: Seamless connectivity and customer-first service.
2. Accelerate Digitalisation: Data analytics, cloud, and automation across operations.
3. Realise Sustainability: Green networks and circular economy practices.
4. Expand Ecosystems: Cross-industry partnerships in fintech, healthtech, and entertainment.

This strategy drives sustainable growth, operational excellence, and customer innovation.

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Leadership

• CEO: Nikhil Eapen, appointed in 2021 — formerly with ST Telemedia, leading StarHub’s digital reinvention.
• Chairman: David Chua, overseeing governance and strategic direction.
• Board Focus: Sustainability, innovation, and long-term stakeholder value creation.

Under Eapen’s leadership, StarHub has accelerated its transformation from a telecom to a digital platform enterprise.

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Awards and Recognition

🏆 Best 5G Network Experience (2024) – Opensignal Awards

🏆 Top ESG Performer (Telecom Sector) – Singapore Corporate Sustainability Awards

🏆 Best Digital Transformation Strategy (Asia) – Asian Telecom Awards

🏆 Best Customer Experience (Singapore) – Frost & Sullivan Excellence Awards

🏆 Top 100 Sustainable Companies in Asia-Pacific – Corporate Knights 2024

These accolades reaffirm StarHub’s leadership in innovation, connectivity, and responsible growth.

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Community and Social Impact

StarHub actively supports Singapore’s social and digital inclusion goals:

• Digital for Life Movement: Promotes cyber wellness and digital literacy among youth and seniors.
• Charity Partnerships: Collaborates with local NGOs and schools to donate devices and internet access to underprivileged families.
• StarHub Green Projects: Supports reforestation and marine conservation through CSR initiatives.
• Employee Engagement: “StarHub Cares” encourages staff volunteerism in community projects.

Through these initiatives, StarHub embodies the spirit of “technology with purpose.”

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Conclusion

StarHub Ltd. stands as a cornerstone of Singapore’s digital transformation and sustainability journey. From 5G networks to enterprise cybersecurity and entertainment, StarHub is redefining connectivity for a smarter, greener, and more inclusive future.

With its Dare+ strategy, sustainability leadership, and customer-centric innovation, StarHub continues to evolve — not just as a telecom provider, but as a digital enabler of the next-generation economy.

“Connecting lives, empowering businesses, and greening the digital future — that’s StarHub.”