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US Open Tennis Championships
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== Innovation & Fan Experience == The US Open isn’t just about tennis—it's a complete fan experience combining sport, entertainment, and lifestyle: * '''New Mixed Doubles Format''': Starting 2025, the format will feature shorter sets, no-ad scoring, and a $1 million prize pool. Top players, including past champions, are expected to participate in special wild-card pairs. * '''Celebrity Dining''': Renowned chefs are bringing pop-up culinary experiences to the Food Village, offering gourmet food options during Fan Week and throughout the tournament. * '''Fan Week Additions''': A new dating show, “Game, Set, Matchmaker,” will debut, mixing tennis with reality-style entertainment for visiting fans. * '''Climate Control & Safety''': Due to rising temperatures, enhanced heat protocols including cooling zones, roof closures, and hydration breaks will be in effect to protect players and attendees. ----
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