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=== Decline and Resignation === As consumer preferences shifted and more people criticized the brand’s exclusionary ethos, Abercrombie & Fitch began to struggle. The company’s sales declined sharply in the early 2010s, and Jeffries’ leadership came under fire. By 2014, he stepped down as CEO amid mounting pressure from investors and a public increasingly disillusioned with the brand. Jeffries' departure marked the end of an era for Abercrombie & Fitch. The company has since worked to rebrand itself, distancing from the controversial image and attempting to embrace diversity and inclusivity in a modern retail landscape.
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