Editing StarHub (section)

== Core Business Segments ==
StarHub operates across '''three key business pillars''', aligned with its '''Dare+ transformation strategy''' to become a sustainable digital service provider.

=== 1. Consumer Services ===
StarHub’s consumer business delivers comprehensive mobile, broadband, and entertainment services.

'''Key Offerings:'''

* '''Mobile:''' 4G, 5G, and prepaid plans with unlimited data options.
* '''Broadband:''' High-speed fiber broadband and mesh Wi-Fi for homes.
* '''Entertainment:''' '''StarHub TV+''' platform featuring local and international channels, sports, and on-demand content.
* '''5G Nationwide Coverage:''' Singapore’s fastest and most energy-efficient 5G standalone network.
* '''Bundled Plans:''' “HomeHub+” integrates broadband, mobile, and streaming in a single ecosystem.

StarHub’s consumer innovation emphasizes '''simplicity, flexibility, and sustainability'''.
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=== 2. Enterprise and Business Solutions ===
StarHub Enterprise serves government agencies, SMEs, and multinational corporations through cutting-edge technology solutions.

'''Offerings include:'''

* '''5G and IoT Solutions:''' Real-time connectivity for smart manufacturing, logistics, and healthcare.
* '''Cybersecurity:''' Managed by '''Ensign InfoSecurity''', a StarHub joint venture and one of Asia’s largest pure-play cybersecurity firms.
* '''Cloud and Data Solutions:''' Secure hybrid cloud and SD-WAN services.
* '''Smart City Projects:''' Supports Singapore’s '''Smart Nation initiatives''', including smart surveillance and energy management.
* '''Managed Services:''' End-to-end enterprise networking, unified communications, and cloud security.

This segment reflects StarHub’s evolution from a telco to a '''digital infrastructure partner for businesses and governments'''.
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=== 3. Digital, Media, and ICT Services ===
Through '''StarHub Digital''', the company develops lifestyle, fintech, and digital platform solutions that integrate seamlessly into modern living.

* '''OTT Services:''' StarHub TV+ app and collaborations with '''Netflix, Disney+, and Viu'''.
* '''Cloud Gaming:''' Partnerships with '''NVIDIA GeForce NOW''' and global gaming networks.
* '''Digital Identity and Payments:''' Mobile wallet and integrated billing features.
* '''AI and Data Analytics:''' Customer insights and personalized experiences through AI-driven systems.

StarHub’s approach merges entertainment, fintech, and communications into one '''converged digital ecosystem'''.
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