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=== ''The Joe Rogan Experience'': A Podcasting Powerhouse === Rogan launched ''The Joe Rogan Experience'' in 2009, originally recording episodes with friends and fellow comedians. The podcast gained traction thanks to Rogan's unique, unscripted interview style and his curiosity about topics often overlooked by mainstream media. By inviting a wide variety of guests, Rogan established a space for open dialogue, where controversial ideas and diverse perspectives were explored freely. The podcast quickly became one of the most popular shows on platforms like YouTube and Spotify. In 2020, Rogan signed an exclusive licensing deal with Spotify, reportedly worth around $100 million, a milestone that cemented the significance of podcasting in the media industry. Despite the exclusivity, ''The Joe Rogan Experience'' continues to attract a massive audience, and his guests include figures like Elon Musk, Bernie Sanders, Edward Snowden, and Neil deGrasse Tyson.
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