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== Vision and Philosophy == DBS’s purpose — '''“Making Banking Joyful”''' — reflects its mission to combine '''technology, trust, and purpose'''. Its core values revolve around: * '''Purpose-Driven Banking''' — using finance to create positive social and environmental impact. * '''Digital Leadership''' — embedding innovation in every customer interaction. * '''Sustainability''' — financing a low-carbon, inclusive future. * '''Customer Centricity''' — offering humanized digital experiences. ----
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