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Singapore Airlines
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==== History of Singapore Airlines ==== '''Foundation and Early Years''' Singapore Airlines was officially founded in '''1972''', following the separation of Singapore from Malaysia in '''1965''', when '''Malaysian Airline System''' (MAS) was divided into two entities. The airline's roots, however, date back to '''1947''', when it was initially established as '''Malayan Airways''', a division of the '''Straits Steamship Company'''. The carrier served primarily regional routes and was a joint venture between Singapore and Malaysia. The airline rebranded as '''Singapore Airlines''' in 1972, marking a significant step in its development as an independent and globally competitive airline. Over the next few decades, Singapore Airlines expanded its fleet and began to diversify its route network, gradually shifting its focus from regional flights to more international long-haul services. '''Key Milestones and Growth''' One of Singapore Airlines' key milestones came in '''1979''' with the launch of its '''"Singapore Girl"''' marketing campaign, which introduced the airline's iconic flight attendants and symbolized the hospitality and premium service that would define Singapore Airlines. This campaign would become one of the most successful and enduring marketing initiatives in the aviation industry. Throughout the 1980s and 1990s, Singapore Airlines continued to expand its reach, introducing several innovations in service and technology. In '''1989''', the airline became the first to offer '''personal entertainment systems''' in all classes of service, revolutionizing inflight entertainment. In '''1991''', Singapore Airlines introduced the '''first fully-flat beds in Business Class''' on its Boeing 747 aircraft, further cementing its reputation for luxury. By the early 2000s, Singapore Airlines had established itself as one of the worldโs leading airlines, known for its modern fleet, exceptional service, and commitment to safety. It was the launch customer for the '''Airbus A380''' in 2007, further solidifying its position as a global aviation leader.
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